Lebron James is a man on a mission.That mission, take his production company SpringHill Entertainment to the next level and become one of the top creators for The Culture in Hollywood.

 

We previously did a story on Lebron’s documentary Shut Up And Dribble about the changing roles of athletes in our current political and social times which is set to air on Showtime in October and a docu-series Warriors of Liberty City following a youth football team in one of the roughest parts of Miami but that is only the beginning of what he has lined up for the small screen. James currently has two projects in development at NBC, one with the CW, and yet another with Netflix.

 

 

The first at NBC is an hour-long drama titled Hoops which centers around a former WNBA plater and coach who gets the opportunity to become the first female head coach of a men’s college basketball team. The second show, Brotherly Love, a comedy based on the life of 2018 NBA Rookie Of The Year Ben Simmons of the Philadelphia 76ers and his unique multi-ethnic family setup, their relationships with each other and navigating the life of a now famous athelte.

 

Over at the CW, James has another drama based on the classic film for The Culture Lean On Me this time with a female lead. An ambitious young black teacher becomes principal of a high school in Akron, OH (Lebron’s hometown) and fights to turn the school around. James will be getting a major producer assist from recent EGOT winner, singer John Legend. All three of these projects will also be co-produced by James’ long-time business partner Maverick Carter.

 

James’ Netflix collab is a limited series about the life of Madam CJ Walker starring Oscar-nominee Octavia Spencer who will also be co-producing with Lebron. The series will tell the story of how Walker overcame racist early 1900’s America, and business and personal set-backs to launch her black haircare empire and become America’s first black, self-made female millionaire. The series will be directed by black female director Kasi Lemmons.

 

 

Clearly Lebron’s move from Cleveland to LA was about more than basketball. These are some serious power moves that are positioning James as a major player in Hollywood and establishing his company as creators of content that will push The Culture forward in a positive direction for a long time to come.

 

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Written by @TalentedMrFord

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